How Branding Benefits a Business

A brand is the unique identity that a company creates for its business. This brand identity plays a vital role in earning the trustworthiness among the clients to purchase the company’s product or service. Branding is an efficient and easy way to approach the client’s in a market place. It connects to your target audience and strengthens the customer loyalty.

Building a corporate brand identity is not an easy task. It happens only after years of consistent business, customer credibility and maintaining persistent marketing strategies. A formation of a brand foundation layer happens when the customers benefit from innovative products or services, engaging content, creating a unique business model and delivering high quality services.

A brand is defined by its name, colour combination, design, slogans, symbol and lot more combinations. A corporate branding company will focus on developing integrated branding features to enhance their public contact. Corporate branding incorporates features such as logo, brochure, catalog, flier, business card, letterhead, colour palette and tagline.

Take a look at the different ways of branding a business.

Remarkable Logo:

A logo is a visual symbolization of your company that should create an everlasting impression on the client’s memory. People should target on creating a unique logo design that creates yourself as an established enterprise and maintain a reputable position for your company that attracts more clients. A tremendous logo will strike the customers’ memory when they think of a product or service.

Well-designed Brochure:

A well-designed brochure is the foundation of setting up an effective business strategy. A brochure gives the complete description of a company’s product or service. A brochure design and quality acts, as a promotional tool that creates a quest amidst your target audience. It is easily portable and efficient marketing tool to withstand the cut-throat competition in the relevant field.

Single page Ad-flyer:

The flyer is a cheap and efficient promotional tool. Most of the branding companies opt flyer as their marketing tool because it requires very less cost and it’s easy to produce. The flyer embraces attractive offers provided by the company that hooks the customers to purchase their product or service. Some special festival offer flyers may result in an unexpected hike in product sales.

Professional Business card:

If you’re a job-seeker, entrepreneur or representative of any organization, then a business card is the most significant spectrum in your career which makes you professional among the plenty of other competitors. A business card portrays yourself and leaves an impression on your clients that reflects your business motive. There are several branding companies that give you the perfect business card that look and feel great.

Stylish Letterhead:

A professional letter-head style sets you apart from the large pool of competitors. It represents your corporate image among your potential customers. If you have an extra-ordinary letter, then certainly people will consider your product as a quality product. A branding company can boost your corporate image among the clients.

Informative Catalog:

A catalog is used by several industries because of the extensive advantage it provides. An informative catalog benefits the customers with detailed description of the product, including product photographs, services and price details effectively. The catalog will be kept safe if it’s informative and printed with high quality. The catalog is a simple and effective marketing tool.


A brand interacts with the customers in all aspects, whether a logo or brochure, it delivers the motive of a business. People get attracted by these brand images or messages and emotionally get in touch with a product or service. A company’s image is highlighted by its stationary designs which include logo, brochure, business card, letterhead, etc that creates a space for your company and identify your efforts in developing quality products. This corporate identity creates a revolution in your business by increasing the number of sales.

Find Out the Valuation of Mahindra Used Cars

Mahindra & Mahindra is one of India’s foremost automobile companies and is known for its tough, reliable and feature packed lineup of SUVs. Mahindra & Mahindra is known for sheer reliability alone. This is one of the biggest USPs of the company and something that should definitely motivate you to purchase a car from its lineup.

You will find several used cars from Mahindra & Mahindra in the Indian market. However, you should have an idea of the expected valuation in order to secure the best possible deal and avoid paying more than what is ideally necessary. Let us take a look at the expected valuation for four popular Mahindra SUVs in the country -

Mahindra Bolero-

The Mahindra Bolero is one of India’s highest selling SUVs and has been a constant fixture in the top list of highest selling vehicles for many years running. The Bolero is a fuss free and rugged vehicle that is used in several terrains and for several purposes across the country. While you do not really get extra frills or fancy treatment inside this car, it lives up to your expectations with decent fuel economy, solid performance and decent abilities in harsh terrain. This is an all season car and can actually be a fantastic used buy if you play your cards right.

The Bolero comes with three diesel engine options in most cases, namely the 2498 cc, 2490 cc (CRDe) and 2523 cc motors. The SUV has a 5 speed manual transmission unit and dishes out power outputs ranging between 72.5-97 BHP. The SUV has fabulous off roading skills and can seat seven passengers. However, the features and comfort inside the car are not as you would expect in a luxury sedan. However, if you want a car that looks good and can be taken almost anywhere you wish, this is the best bet! The valuation of the Mahindra Bolero in the used car market ranges between INR 4.5-7 lakhs depending upon the model year, number of kilometres traveled, variant and so on.

Mahindra Scorpio-

Arguably Mahindra & Mahindra’s most popular SUV in the country, the Scorpio is a time tested and proven product. This is an affordable yet all-round SUV with decent features, excellent handling and performance features and ample interior comfort. The Scorpio looks imposing and has a signature design that is tempting to look at. It also has a powerful CRDe engine and there are 2609 cc and 2198 cc (TD) options available mostly in the market. The SUV offers 5 speed manual transmission options though you may chance upon the rare variant with a 6 speed automatic unit. It can dish out 115-120 BHP of power and comes loaded with all basic features that you would require.

It goes without saying that a used Mahindra Scorpio will offer you great performance, decent fuel economy, fantastic off roading ability and ample spaciousness. You can find a used Scorpio between INR 6.5-12 lakhs depending upon the model year, variant and other factors.

Mahindra Xylo

One of Mahindra’s most distinctive and unique products, this MPV was launched with the tagline Happy legs and renowned photographer Atul Kasbekar was its brand ambassador. The car was launched in the year 2009 and directly competes with the Innova and Maruti Suzuki Ertiga in its segment. The Xylo offers wonderful cabin space and legroom and also comes loaded with features. It also offers quality performance and reasonable comfort and handling. This is what makes it a popular choice in spite of its somewhat gawky and unconventional styling. You are most likely to find the 2498 cc diesel model in the market which can dish out 112 BHP and comes with a 5 speed manual transmission unit. The valuation of this used car usually ranges between INR 6-8.8 lakhs in the used car market though older variants may be available at even lower prices.

Mahindra XUV500-

The flagship Mahindra XUV500 is one of the finest SUVs to ever hit Indian roads. While it is a well known fact that this car comes loaded with features and sports an awe inspiring design, you will also love the interior comfort, luxury and rugged, high performing engine. A used Mahindra XUV500 can be usually found between INR 7.5-15.5 lakhs in India.